Ali Asaria
Ali Asaria

Founder and CEO of Tulip Retail

With his company’s retail enablement software, Ali Asaria helps his customers improve their bottom line, but that doesn’t seem to be the bottom line for him.

Asaria attended the University of Waterloo, where he studied Computer Engineering. He also worked at BlackBerry in various roles and was best known for making BrickBreaker, one of the most popular mobile games of its time.

Ali is the Founder and former CEO of, a leading online retailer of health, beauty and baby products. Through innovative retailing developments like nationwide free shipping, a Virtual Wall for ordering products on-the-go, and apps for every platform, grew to become one of Canada’s leading retailers, earning the Retail Council of Canada Award for best E-commerce retailer and the Canada Post eCommerce Innovations award for best e-tailer.

He is also the Founder and CEO of Tulip Retail, the leader in-store associate mobile solutions. Established in 2013, Tulip supplies leading retailers with in-hand technology that empowers their store associates with the product, customer and store information they need to deliver breakthrough customer experiences. Ali recently announced that he would turn over 80% of his shares in Tulip to a trust controlled by the company’s employees should it be sold or do an IPO.

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